On the eve of Mother's Day, Proya Foundation partnered with JD Health, Beijing Yuanmeng Foundation, and other organizations to launch the "Love on the Road" Mother's Day public welfare campaign. The initiative aimed to raise awareness about the health and safety of female outdoor workers. The campaign focused on female outdoor workers across 38 cities, including delivery riders, sanitation workers, road maintenance personnel, and ride-hailing drivers, delivering over 5,500 health protection care packages.

Each package contained practical protective items such as PROYA sunscreen and medical-grade sun-protective masks. Volunteers visited streets and alleys to deliver the gifts to working "mothers" and learn about their daily work and health. Additionally, Proya Foundation initiated a "See the Moms" hashtag campaign on Xiaohongshu, inviting users to share stories and send blessings. It also prepared 100 identical health care packages for participants.

As an advocate for women's development, Proya Foundation stated that it will continue to collaborate with various sectors to make public welfare a sustainable action, fulfilling its mission to "enable more people to live a better life".